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The Big Idea @ Small Business Week in Cape Town
Business Phase: Start-up
16 - 18 August 2007
Cape Town International Convention Centre
The workshops in this section will focus on new and aspiring entrepreneurs.
Day 1 (Thursday 16 August)
Workshop 1
Title: The e-Business Generation -Why Small Business need to be online and how to do it well
Time: 09:00-12:00
Venue: CTICC - Room 1.63
Facilitator: : Lluwellyn Diedericks - The Big Idea with Karen Parkin - BriteFire
Target:
The workshop is for non-technical people who want to know more about the commercial aspects of the web. If you haven't yet created your online presence, this workshop will help you understand the business aspects of what you need to do and how you need to get started and it will answer some of your questions about budgets - what does it cost - what should it cost.
Workshop Description
The internet is the driving force behind today's evolution of customer behavior and expectations. It has been around for 24 years - there are over one billion people accessing it and last year consumers spent over R42 trillion on the web. And it is still growing at a staggering 20% a year with the number of websites growing at a rate of 4 million per month. In some businesses more than half the transactions take place online and eight out of ten purchases are researched using the information and services available on the internet.
No matter what your business, no matter what its size, having an effective presence on the web is mission critical to your business success. Websites are not about 'brochures' on to the web, nor are they about visual design or having someone with technical skills build you a site. Commercial websites are about marketing and about business. For any business - especially small businesses - the internet presents unlimited opportunities to improve services, conquer new markets, develop brands, build customer loyalty, excel at customer service and grow profits and market share.
At this event you will
Find out why the internet is crucial to your business.
Demystifies the hype and jargon surrounding ecommerce.
Find out how to build your web presence which will meet your customers' expectations and enhance your business.
Discuss your business with other entrepreneurs.
Pick up practical hints and tips about where to get started as well as many examples of good and bad practices.
Click here to reserve your seat for The e-Business Generation now.
Day 1 (Thursday 16 August)
Workshop 2
Title The Art of Networking - an essential skill for all
small business owners
Time: 13:00-16:00
Venue: CTICC - Room 1.61
Facilitator: Lluwellyn Diedericks - The Big Idea
Target:
For all Entrepreneurs and Small Business Owners who want to learn the skill of networking.
Workshop Description
It is well known that networking is the essential tool for marketing your business. An interactive workshop where we'll discuss networking and the essentials that you require to master the art of networking to grow your network and grow your business.
At this event you will
Network! Network! Network!
Gain have the skill, the knowledge and the understanding of why networking is one of the essential skill sets for any Entrepreneur or Small Business Owner.
Get valuable insight into the secrets of successful networkers.
will learn how to "work" a room by discovering your own unique networking style.
Design and deliver your "elevator speech" and where to go to expand your business network.
Click here to reserve your seat for the Art of Networking now.
Day 2 (Friday 17 August)
Workshop 2
Title: Building a Brand that will outshine your competition
Time: 13:00-16:00
Venue: CTICC - Room 1.63
Facilitator: Lluwellyn Diedericks - The Big Idea with Marcel Oudejans
Target:
For Small Business Owners and Entrepreneurs who want to understand and unlock the potential of their brand to build a strong brand which will increase the value of their business.
Workshop Description
The word brand is central to a lot of business and marketing talk today. One of the most truthful lines of reasoning being, that if people fall out of love with your brand, you're out of business. It is brand love that makes for a meaningful, sustainable and profitable long term relationship with consumers.
A brand establishes an identity for a product, service, or business
- think of Coca Cola, Virgin and Richard Branson. It creates a visual,
emotional, and cultural connection between customers and the company.
Join us as we explore the importance of a brand and how to put a
strategy together to outshine your competition.
At this event you will
Leave the workshop with a clear understanding of what a brand is and a structured step-by-step approach to unlock the potential of your brand.
Find out how to better understand your brand.
Find out how to define your desired brand.
Learn how to deliver your total brand experience.
Create the next steps on how to keep your brand on track for success.
Click here to reserve your seat for Building a Brand that will outshine your competition now.
Day 3 (Saturday 18 August)
Workshop 1
Title Financial Fitness for Entrepreneurs
Time: 09:00-12:00
Venue: CTICC - Room 1.61
Facilitator: Luther Diedericks - SABusinessHub with Nico Zeelie - Business Survival Solutions
Target:
For the growing Business Owners and Entrepreneurs who need to sharpen their financial skills and make sure they have all the bases covered.
Workshop Description
While creating a growing business can be exhilarating, many entrepreneurs - especially those starting a company for the first time - don't pay enough attention to some core issues surrounding the financial management of their businesses. We'll guide you through how to find the best financing available, how to budget and spend the financing received while in the process managing your finances wisely.
At this event you will
Gain crucial understanding of good financial practice .
Find out why managing your finances at every step of the way is critical for the success of your business.
Learn practical hints and tips on financing options, budgeting tools and good financial management
Click here to reserve your seat for Financial Fitness for Entrepreneurs now.
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