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Posted: 2006-01-13 / Author:
Free Magazine AdvertisingFree Magazine Advertising: By now most of us have tried just about every advertising
method available. From ads on Google to website banners. And
even though you may have found an advertising method that
works, you're probably still looking for more.
I'm often surprised by how many home-based business owners and
opportunity seekers have never thought of advertising in
magazines. Magazines are the original targeted media. While TV
shows and newspapers may try to appeal to a very wide audience
featuring many different kinds of people, magazines have always
focused their efforts on a tightly defined audience.
For example, look through the magazine rack the next time
you're at the grocery store and you will see dozens of
different magazines focusing on everything from cars, fishing,
crafts, home decorating, relationships, and business. All these
magazines cater to a different audience with different tastes
and buying habits.
By choosing magazines that focus on your best potential
customers, you almost guarantee your ads will be successful.
It's an old rule in marketing that getting your ad in a
magazine that intensely appeals to your best customers will get
you ten times the results than advertising in a famous mass
appeal publication like Business Week, Time, or Newsweek.
That's right, advertising your home-based business in Home
Business Magazine will most likely get you far more response
than getting your name in Newsweek.
And this is REALLY good news for those of us working from home.
Smaller, more tightly-focused magazines almost always offer very
affordable ads, usually in the back of the magazine. While full
and half-page ads can cost hundreds or thousands, you can
advertise in the back for about the same cost as putting a
classified ad in your local paper. Then, as very few people
know, there are also ways to get FREE ads in big magazines.
Either way, it's cheap, targeted, and it could be your best
path to new profits.
And don't let that "back of the magazine" position discourage
you. More than half of people read magazines from back to
front. Businesses advertising in the back actually have the
most visible spot in the magazine.
The weeks ahead are traditionally a time when magazines drop
their advertising rates. Place your ads NOW to take advantage
of low rates early in the year which, incidentally, is the time
of year when the most people are interested in joining a
business opportunity.
About The Author: John Frazier is the author of the industry's
highly acclaimed mail order marketing course 'Magazine
Millionaire' and an internationally known speaker and
consultant. For a limited time, get a special FREE Report on
how to create lifetime wealth using 100% FREE-to-run magazine
advertising: http://www.MagazineMillionaire or call
1-800-657-1320.
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