Golf on a Budget
Case in point - I just interviewed a local golf shop owner today. We were talking about the new golf balls, and he was telling me that representatives from different companies send him golf balls to use, hoping that he'll recommend them to his customers.
Well, he said he's tried just about everything, and in his opinion, they all play about the same now. Picking up a box of 12 Titleist balls, he said, "This one is probably the best." They cost $24.99 for the dozen. Then he laughed and picked up another box. "But this one is our best seller."
cheap k15 ironsThe box was priced $44.99 for the dozen. I looked surprised. He shook his head and said, "It's all hype. People think that if the balls cost double, they're bound to play better."
Now we have the new hybrid ironwoods. Are they really going to change your game that much? Or is it all a part of the marketing pitch?
k15 driver for saleI heard one marketer say that since the golf market was so saturated, he priced his clubs at three times the price of anyone else's. And he sold hundreds of thousands of dollars worth. The clubs weren't any more expensive to make than other clubs. It was just a "market test". And folks bought like crazy.