
SA Entrepreneur Magazine on the Road to Success
According to the latest Audit Bureau of Circulation statistics, Entrepreneur is one of the fastest growing consumer magazines in South Africa. Sold copy circulation increased by 122% year-on-year to 14 365 for the July – September 2007 period.
Furthermore sales of 17 000 plus per issue are estimated for the October – December 2007 period, an increase of 363% since the launch in April 2006.
This excellent circulation growth, coupled with consistent delivery on Entrepreneur's brand promise was rewarded at the annual Magazine Publishers Association of South Africa awards on Wednesday 7 November, where Entrepreneur won two PICA awards.
The first award, International Special Interest (Male & Female), saw Entrepreneur beating the likes of previous winners in various categories Popular Mechanics (2005 & 2006), Runner's World (2002), Golf Digest and Fit Pregnancy (2006). In this category, magazines must be published under international licence and at least 75% of the content must focus on a specific area such as fashion, travel, parenting or business.
To have won against such well established magazine brands is a true reflection of the editorial content and circulation success of Entrepreneur,â€