When Radiohead recently decided to make their new single available for free and asked fans to pay at their discretion, business around the world sat up and listened. Not only was it a genius stroke of marketing but also did it transform customers expectations of what to expect from marketing and promotion in the future.

For the rest of this article see my blog, viva start-ups here http://www.sabusinesshub.com/weblog/200 ... ation.html

Ben