There's an old truth that one customer, well satisfied, is worth a fortune. Over and over again, I work with companies who are determined to improve their advertising to attract new customers. They spend fortunes looking for better copy, the write spokesperson or the right "media mix." All the while, current customers are evaporating or (worse) doing business with their competitors.

For the rest of this article see my blog, viva start-ups here http://www.sabusinesshub.com/weblog/200 ... -life.html