After walking through the glass doors of TayorMade's Carlsbad, Calif., headquarters, I was asked to sign a document forbidding me from writing about the stuff I was about to see. Forty-five minutes later, every eye in the second-floor conference room was focused on me. Sean Toulon, the company's executive vice president, asked, "So David, what do you think?"

I'd just been shown a new line of New 2012 New 2012 TaylorMade RocketBallZ RBZ Drivers
that would be joining the R11 and Burner families.

For an internal sales meeting, Toulon had starred in a video with Nick Faldo that lampooned one of the company's TV ads, so I knew he'd go the distance to get a laugh. Part of me thought the name I'd just seen was a joke.

Glancing at my watch, I played New 2012 New 2012 TaylorMade RocketBallZ RBZ Drivers straight,. "Sean, I don't think I'll ever forget the time and place where I first heard about RocketBallz."

But RocketBallz is no joke, and clubs bearing RBZ on their sole will start arriving in pro shops near you in early February. (According to TaylorMade, the engineers who developed the line said the 3-wood "hit the ball like a rocket." Having a little fun, they etched "RocketBallz" into their prototypes, and the name stuck.)

TaylorMade's goal for the New 2012 TaylorMade RocketBallZ RBZ Drivers
—there are two, a Tour version and a Speed version—is to deliver some of the R11's adjustability at a lower price. Get ready to hear the catch phrase "Adjustability at $299" a lot.